Mark Morin

AUTOMOTIVE THERAPIST

Volkswagen sales · Union City, GA

Car shopping without the headache.

Tell me what you need and I'll do the legwork: real prices, real trade numbers, straight to your phone.

How can I help?

Fresh on the lot

What people say

⭐️⭐️⭐️⭐️⭐️ This is the fourth vehicle I’ve purchased from Heritage Volkswagen, and my relationship with this dealership goes all the way back to 2014. There’s a reason I keep coming back! This time, I originally came in just to have my car serviced. Mike has always taken such great care of me and consistently makes the service experience easy and comfortable. Somewhere along the way, what was supposed to be a service visit turned into me meeting Mark, who even took the time to chat it up with my Grammy on FaceTime! That small moment really captured the warmth and personal attention I’ve come to expect here. From there, Graham listened to exactly what I needed and wanted and constructed the perfect deal for me. I never felt pressured or like I had to compromise on what mattered to me. Kyle then helped me seal the deal, taking the time to clearly explain all of my paperwork and financing options so I understood exactly what I was signing and felt confident in my decision. Most importantly, throughout the entire experience, I felt safe, heard, respected, and genuinely well cared for. I absolutely LOVE my new VW! This is my third Volkswagen, and they have been wonderful vehicles. Between the quality of the cars, the superb maintenance experience, and the level of care I’ve consistently received from Heritage Volkswagen over the years, they’ve earned my loyalty. Thank you Mike, Mark, Graham, and Kyle for turning what started as a service appointment into another fantastic experience. After 12 years and four vehicles, Heritage Volkswagen still knows how to take care of me. ❤️

Avrielle H.

Google

I want to give a huge shoutout to Mark at Heritage Volkswagen! From the very beginning, he made me feel welcome and comfortable. English is not my first language, and despite the language barrier, Mark was incredibly patient and helpful throughout the entire process. He answered every single question I had, kept me informed every step of the way, and made sure I understood everything before signing. Thanks to him, I was able to drive home in my 2025 Volkswagen Jetta. If you’re looking for someone who truly cares about their customers, ask for Mark! I highly recommend him. Thank you Mark for everything!

Geovanni M.

Google

From the moment we arrived at Heritage VW, we were greeted by Mark, whose badge states “Auto Sales Therapist.” Interesting title because Mark does have a very calming, confident way that immediately makes you feel at ease and that you are going to work with someone honest and forthright. We wanted a starter car(used) for our 17 year old daughter and ended up with a 2016 Jetta . Mark was knowledgeable about the cars there and also about each specific car. When we test drove cars, they had been detailed and checked over really well and I immediately knew that we would be working with Mark until we found what we were looking for. And Mark was patient and steadfast in making sure that we got what we were wanting. He made sure to address us as the parents and also my daughter to find the best compromises for safety, performance and cost. I can’t recommend Mark enough for the level of detail, caring and professionalism that he conducts in his work. We are his biggest fan!

Daniel Kellman

Google

If you’re LGBTQIA+ 🏳️‍🌈 just ask to work with Mark Morin…Car dealerships do not seem like safe spaces for so many folks… having one of our own on the inside made this experience the best I’ve ever had. I never thought I’d be able to get a brand new car on a barista salary but Mark made it happen.Here’s “Tiggy Blue” enjoying a park tailgate moment.

The Bills

Google

I had a wonderful experience!!! My sales agent Mark took great care of us. We love our new car too. I will send everybody to Heritage Volkswagen.

Bonita J.

Google

It was such a pleasure working with Mark Morin at Heritage Volkswagen. If you’re in the market for a new car or lease, I highly recommend working with Mark. He got us into the right car for our family. The whole process was streamlined and efficient. I would give him more stars if I could!

Lauren Auda

Google

Great experience at this dealership! I highly recommend asking for Mark Morin, especially for first-time buyers. He made the process feel quick and easy, explained everything clearly, and was very knowledgeable. Plus, his sense of humor made it even better. I truly appreciate the experience—thank you, Mark! Also, shoutout to Kyle for the support during the purchase.

Terri Arnold

Google

Mark was awesome and very helpful!!

Demetria J.

Google

Mark was not just a salesman; he was an experienced VW representative who genuinely wanted to make sure I got the best bang for my buck. His approach wasn’t the typical “let me rush the customer in the parking lot” experience. He was professional, patient, and even made sure I wasn’t already working with another salesperson before assisting me. I actually went there planning to purchase something else, but Mark took the time to show me the numbers and comparisons, and it became obvious that I was about to make a decision based more on gratification than practicality. He helped me look beyond what I wanted at the moment and see what made better sense for me financially. I would highly recommend Mark to anyone considering their next car-buying experience. He made me feel like he was helping me make the right decision, not just trying to make a sale.

Bill H.

Google

The process was very easy and our salesman Mark was fantastic very helpful and very understanding and went beyond his job to make us happy 😊

Morris R.

Cars.com

I recently purchased a vehicle from Heritage, and I have to say my experience was truly shaped by my salesperson, Mark. While the dealership itself felt a little glum and not the most welcoming environment, Mark completely changed that for me.He was a ray of sunshine—full of humor, knowledge, and genuine energy that made the whole process feel comfortable and even enjoyable. Buying a car can be stressful, but Mark made sure I felt confident every step of the way.What really stood out is that even two weeks after my purchase, he has checked in to make sure I’m happy with my vehicle—and I absolutely am.If you’re going to Heritage, I highly recommend asking for Mark. He truly makes all the difference.

Pamela Francis

Google

This was by far, the best car purchase experience I have ever had! I was shopping for cars for my two daughters. I didn't know exactly what I wanted. Of course, the vehicles had to be very similar, if not identical for an 18 yo and 17 yo...right parents?!My salesperson, Mark M., suggested several different scenarios with different cars. Finally, Mark came up with the perfect solution for them. Thankfully, Heritage Volkswagen had two 2023 Taos with similar mileage, one blue, one white!The finance department made calls for me to get the best interest rate and monthly payment. The entire process was smooth and not the least bit overwhelming.Everyone involved took excellent care of me. I'm happy and most importantly, my girls are elated!!! A million thanks Heritage Volkswagen, especially you Mark!!! #extremelysatisfiedcustomer

Nia L

Google

Great experience, Mark was super helpful and kind! Mark made sure to explain all the features of our new car and we couldn’t be more happy!

Jessie Henzman

Google

Ask for Mark Morin!! My 85-year-old mother decided she wanted a new car and she wanted a 2026 Volkswagen Tiguan. My sister was helping her get prices and do research and told me this guy named Mark Morin worked at Heritage Volkswagen in Union City and was being super honest and incredibly helpful. I was skeptical so I reached out and found out that she was 100% correct. Mark is incredibly honest about everything and goes out of his way to make the buying experience very pleasurable. Since the dealership is about 50 minutes from my mom's house, he showed us the car on Facetime and even did a test drive on Facetime (hands free!) He delivered the car to my mom's house and she signed all the paperwork there in her kitchen. I live in Florida, but if I was buying a Volkswagen, I would probably drive up to Union City to buy it from Mark. As far as the car itself goes, the check engine light came on and they looked at it and said they couldn't find anything. One week later it's back on again so we are trying to make another appointment now. I'm sure they'll figure it out this time and my mom will be a happy camper again.

Scott H.

Yelp

Mark was amazing, 10/10. Had us in and out in no time. I would definitely recommend going to Mark. All of my queer people ask for Mark 😉

Deija R.

Google

I must say that I had a great experience at Heritage Volkswagen. Mark is an awesome automotive therapist. He listened to my questions and concerns and executed. He is very knowledgeable and does not just try to sell you a car, he actually cares. On the very day I walked away with my brand new 2026, my parents also walked away with a brand new 2026 as well. If you are in need of a new vehicle go see Mark at Heritage Volkswagen, he is such a sweetheart and character to work with. Thank you Mark for being very patient with me and my parents. We appreciate all your expertise!

Chan G

Google

I have visited this dealership twice in 3 days. The first time I walked away with a brand new 2026 along with my parents walking away with a brand new 2026 and the second time my son walked away with a 2023 as his first big purchase with the help of a great person by the name of Mark, the automotive therapist. He is such an awesome person to work with if you are in need of a new car. He made the car buying experience fun and exciting all while being helpful and knowledgeable. He doesn't just put you in a car to make a sale, but he makes sure that you get the best deal and the right vehicle for you. I also have to give a shout out to Mike in finance as well. He was great with wrapping up everything and making sure every thing was covered. If you are in the market for a new vehicle, take a trip to Heritage Volkswagen in Union City, GA and ask for Mark. I promise you will not be disappointed.

Chan G.

Yelp

I’m so glad I chose to come to this Volkswagen!!!! Mark is incredible!!!! As a woman, going to dealerships can sometimes be very intimidating but Mark was absolutely amazing!!! Every person I encountered there was just extremely nice… Just genuine all the way around which made the process that much more seamless.I’m so happy with my 2026 Tiguan and I will always recommend Heritage Volkswagen!!! Tell Mark I sent you!

chelle price

Google

Heritage Volkswagen is the best! In particular, you need to ask for Mark Morin. This was my first ever new car purchase, and my first time in forever being in a dealership, and he made it a great, smooth experience. I came in knowing what car I wanted, but he still took the time to discuss other options, even ones that were less expensive, and go over all the features of the car with me. He answered all of my many questions, worked with me on a good deal on my trade-in, and long story short I drove out of there in my dream car! There were no pressure tactics, no rushing me to make a decision, nothing at all like that. Just a guy who cares about cars and people making sure I got in the right one. Thanks Mark!

Doug H.

Yelp

MARK WAS AMAZING!!!!! Made my first car purchase soooooo easy! Highly recommend calling him for your next car!!!! Loveeeee my car!

Darden C.

Yelp

Just recently purchased a brand new car! Mark is the go to guy!! Make sure he's your guy when in the market.

Luke P.

Yelp

My salesperson was Mark, his nametag says Automotive Therapist... and thats exactly what I needed after so many prior bad experiences with other dealers. Ask to work with Mark, you'll not only learn about the car and get a great deal, but you'll leave knowing a whole lot more about the car buying process.

The B.

Yelp

Mark is the most amazing car salesperson I’ve ever had the pleasure of working with. My partner is in a wheelchair and he made it so seamless and truly exceptional service. He always goes above and beyond and he’s the reason we are so glad we went with a VW.

Cristina Gutierrez

Google

Mark was phenomenal! Great communicator, easy to work with; made the purchase of our new Atlas painless. One of the more pleasant dealership experiences I’ve had.

Chris Horner

Google

Mark was our salesperson and he was fabulous! He showed us various different vehicles and took his time answering all of our questions and concerns. He also accompanied us on the test drive and showed us all the safety features and vehicles features, something that other dealership salespeople have never done. The financing employee also took his time to explain how financing and credit building works, which I really appreciated. Everyone was incredibly kind, patient, and knowledgeable. My family got an suv vehicle for my younger sister for her first car and we are beyond thankful for their support! They even included a bow on the car!

Fryda Cortes

Google

Mark was awesome. Did a great job and sold us without the usual pressure tactics…..honestly the best car salesman I have ever encountered. Shoutout to you Mark!

Braden Howell

Google

Experience was nothing short of AMAZING! Mark was cool, fun, and made my deal as best as possible

Robinson E

Google

The best service ever. In and out with new car purchase. Salesman Mark is the best. He is a pretty cool guy and will get you in the car you want.

Jerome R

Google

Excellent service. Answered all my questions and then some. Mark and Grant are awesome !

Douglas Eskins

Google

Real reviews from Google, Yelp and Cars.com.

See all reviews